Intentionality with Positivity Breeds Development, Reimagining Domestic Tourism in Southwest Nigeria.
Southwest Nigeria is richly endowed with landscapes, culture, history, festivals, cuisine, creative industries and resilient communities. From the ancient walls of Ile-Ife and the hills of Ekiti, to the coastal charm of Lagos and Ondo, and the cultural heartbeat of Ibadan and Abeokuta, the region possesses all the ingredients of a thriving tourism economy. Yet, the full potential of domestic tourism remains largely untapped. Unlocking this potential requires one powerful combination: intentionality and positivity. Intentionality speaks to deliberate planning, structured investments, and consistent policy direction. Positivity reflects belief in local destinations, pride in heritage, and confidence in homegrown experiences. When both intersect, development becomes not just possible but inevitable. Domestic Tourism as a Development Engine Domestic tourism is more than leisure; it is a strategic economic tool. It stimulates small businesses, creates jobs, strengthens value chains...